From Prairies to Bollywood: Record deal shows power of TikTok to get diverse artists noticed

From Prairies to Bollywood: Record deal shows power of TikTok to get diverse artists noticed
Hitesh Sharma, known as Tesher, was navigating the early days of the pandemic when one of his remix songs went viral, thanks to the social media platform TikTok. He’s part of a wave of diverse musicians getting widespread attention because of the app.
Voir la source